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Introduction

This report explains how consumer digital commerce will evolve in 2018 and beyond, so that service providers and their vendor partners can make the most of the prospects ahead.

Highlights

  • AI is powering advances in a range of intersecting technologies that are changing how people interact with digital commerce, including voice recognition, visual computing, and augmented reality (AR).
  • Digital assistants such as Amazon Alexa will become a driver for digital commerce, creating new revenue opportunities as they move from smartphones to smart home devices, wearables, and connected cars.
  • The momentum behind consumer mobile payments will continue, and the number of total global active users will rise from 2.77 billion in 2017 to 9.14 billion in 2021. M-commerce will account for the largest number of users throughout the forecast period, rising from 1.33 billion global users in 2017 to 3.33 billion in 2021.

Features and Benefits

  • Analyzes AI's increasingly important role in digital commerce.
  • Describes the rise in messaging-based payments.

Key questions answered

  • What will be the key trends in digital commerce in 2018 in terms of technology, services, and competitors?
  • How will key markets grow during 2018 and beyond, including mobile payments and digital assistants?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for service providers
  • Recommendations for vendors

AI is at the heart of intersecting technologies transforming digital commerce

  • Conversational commerce will become more sophisticated
  • Prepare for the rise of visual AI
  • AR will be more widely used for digital commerce

Digital assistants will be a driver for digital commerce

  • A powerful tool for interactive, curated marketing engagement
  • Digital assistant providers will double down on payments…
  • …but revenues will take time to increase

Strong growth in mobile payments will continue

  • M-commerce will continue to dominate, but P2P transfers will grow

Messaging-based payments will gain traction

  • Messaging apps will increasingly move beyond P2P money transfers

Privacy and security issues will continue to loom large – with yet more challenges ahead

  • New approaches to privacy are needed; 2018 will be an inflection point

Appendix

  • Methodology
  • Further reading
  • Author

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