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Ovum's ICT Enterprise Insights program, based on interviews with more than 6,300 senior IT executives, answers the key questions. This brief focuses on the top findings from this program for the media and broadcast technology industry.


  • In 2018, IT investment priorities will shift, with the focus moving toward a procurement approach based on business value, with the aim of creating an agile and unified content supply chain.

Features and Benefits

  • Analyzes the key technology trends in the media and broadcast industry for 2018.
  • Explains the primary and secondary drivers of these technology trends for media enterprises globally.

Key questions answered

  • Which technology areas will see strong investment in the media and broadcast sector in the next 12–18 months?
  • Which media value chain modules will lead the migration to IP in the next 12 months?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

The second wave of personalization will drive investment in interactive UX

  • The transition of media engagement and distribution workflows onto IP will continue to accelerate
  • The need for greater control of the contextual ad workflow will drive spending on programmatic and data management platforms
  • Scale, an uninterrupted UX, and storage cost savings will drive professional services spending in 2018

Ovum's ICT Enterprise Insights Program

  • IT and communications insights by line of business


  • Methodology
  • Author

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