skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


The videogaming market continues to drive digital media innovation and generate significant revenue from consumers otherwise reluctant to pay for digital content. We’ve identified five key trends which will shape the market in 2017.


  • In 2017, Android will overtake iOS in mobile games revenue
  • 2017 signals the end of an era for game consoles
  • 2017 will be the year of VR gaming

Features and Benefits

  • Identifies the key trends shaping the videogaming market in 2017
  • Recommends strategies around videogaming for service providers and content strategies
  • Quantifies the opportunity for VR gaming in 2017 and beyond
  • Assesses the potential for e-sports

Key questions answered

  • What are the big trends impacting the videogaming space in 2017
  • What are the prospects for VR and e-sports?
  • What is the future of mobile gaming?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations

In 2017, Android will overtake iOS in mobile games revenue

  • The Apple App Store will remain king, however
  • Google Play will see steeper growth
  • iOS games will continue to outstrip others in end-user spend

New monetization strategies will further boost mobile gaming

  • Non-traditional gaming revenue growth will persist, despite flagging downloads

2017 signals the end of an era for game consoles

  • Gaming will evolve to be more hardware agnostic
  • 2017 will be the year of VR gaming
  • Revenues will hit $5bn as we move beyond demos
  • AR gaming may start to emerge in 2017

E-sports faces obstacles, but investment by major players will boost growth

  • Other platforms will continue to invest in e-sports


  • Further reading
  • Authors

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now