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Among the trends expected in 2017 are the emergence of multiple multinational video platforms, the proliferation of new types of TV bundle, and a growing availability of advanced TV UIs in an increasingly post-EPG planet.


  • Service providers are increasingly looking past traditional bundled services to increase their appeal to younger and more value-conscious demographics.
  • Standalone OTT video is increasingly integrated into TV and OTT services. The fragmentation of audience viewing across multiple video sources is prompting some service providers to integrate these services into their platforms.
  • TV UIs are evolving fast, as the proliferation of content sources is posing new challenges for UX such as integrating third-party OTT and enabling consistency of UX across platforms.

Features and Benefits

  • Helps all in the value chain understand the major new trends emerging in the pay-TV and premium OTT video markets in 2017.
  • Identifies a number of opportunities for growth in pay-TV and premium OTT video.

Key questions answered

  • What are the major trends globally in pay-TV and premium OTT video in 2017?
  • How will the proliferation of multinational video distributors affect the video value chain?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Trend 1: Multinational video distributors proliferate

  • A new player in the video value chain
  • Production
  • Windowing

Trend 2: TV and video audience segmentation

  • The evolution of pay-TV packaging

Trend 3: Whose data is it anyway?

  • Packaging (fixed and/or mobile) data into OTT and mobile entertainment video services
  • Trumpian FCC

Trend 4: The post-EPG planet

  • TV UI's and service functionality are evolving and improving fast


  • Methodology
  • Further reading
  • Author

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