skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


ECM technologies are evolving quickly, as vendors adapt their product sets to support organizations, who themselves need to adapt in order to support a growing workforce of millennials that are demanding new ways of working and interacting with organizations.


  • Five key business trends will influence ECM in 2017. Digital transformation is becoming a major initiative for many enterprises as they look to implement technology and strategies to address the demands of millennials.

Features and Benefits

  • Assesses how the integration of four key technologies can help content-centric organizations to digitally transform.
  • Evaluates how organizations can gain a competitive advantage by developing a digital transformation strategy.

Key questions answered

  • What actions need to be taken for digital transformation?
  • How can digital transformation result in competitive advantage?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Business trends and technology enablers

  • Enterprises need to digitally transform to support their workforce and retain customers

Digital transformation in content management maintains competitiveness and satisfy millennials' demands

  • Digital transformation requires the integration of several ECM technologies

A mobile-first strategy must be adopted both internally and for customer interactions

  • Mobile first should be regarded as a requirement and not a nice-to-have option
  • Adopt a mobile-first strategy for customer-facing interactions

Employees use consumer-focused social networks for work – embracing them can provide business benefits

  • Social network has an important role to play in a digital transformation strategy
  • Failing to embrace the social platform in customer interactions will put enterprises at a competitive disadvantage

Organizations can achieve a competitive advantage by effectively using analytics within content management

  • Analytics and search are being applied in innovative ways in ECM
  • Automation is being applied to bots
  • Utilize the power of search engine through machine learning

Now is the time to adopt cloud services in ECM

  • The cloud offers new opportunities in ECM
  • Cloud-based e-discovery is offering a cost-effective solution to discovery requests


  • Methodology
  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now