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Based on interviews with around 7,000 senior IT executives, Ovum’s ICT Enterprise Insights program answers key questions concerning enterprises’ needs at a country and industry level. This brief focuses on the top findings for the retail industry.


  • Ovum's 2017 ICT Enterprise Insights survey demonstrates how retailers are investing in technologies with a clear ROI and that help generate data on shopper behavior.
  • Our survey shows that while data-driven digital transformation is high across the board, logistics and back-office efficiencies are becoming more important for retailers in the digital space.

Features and Benefits

  • Identifies the IT needs of the retail industry globally.
  • Analyzes top findings from Ovum's ICT Enterprise Insights program for the retail industry.

Key questions answered

  • What are the top investment areas for IT decision-makers in retail over the next 18 months?
  • What are the spending plans of retail enterprises globally?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages
  • Recommendations for enterprises
  • Recommendations for vendors

Retailers are edging toward full digital transformation

  • Investment is focused on retail technology areas with a clear ROI
  • Retailers are aiming to generate more data on in-store customer behavior
  • Logistics and back-office efficiencies are becoming more important for retailers in the digital space

Ovum's ICT Enterprise Insights Program

  • IT and communications insight by line of business


  • Methodology
  • Author

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