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This report examines the trends most likely to impact media technology investment and the industry landscape in 2016, and evaluates key developments creating a positive outlook for the multi-screen audience ecosystem in the near future.


  • The new wave of audience engagement is here. A robust content activation strategy will yield higher engagement, ultimately creating new recurring revenue streams.
  • Effective management of linear and non-linear workflows will help drive asset monetization and reduction of opex.
  • Higher cost arbitrage for large content owners might shift the focus to building in-house content delivery networks (CDNs).

Features and Benefits

  • Analyzes the key business and technology trends across data, monetization, and delivery – the three core pillars of the media and broadcast segment – in 2016.
  • Learn about the vital role played by IT in delivering next-generation content monetization and delivery models for integrated digital media enterprises.

Key questions answered

  • How will technology assist in reducing core pain points across the media and broadcast segment in 2016?
  • What drivers will positively impact the media and broadcast sector in 2016?
  • What new audience engagement and monetization avenues will emerge in 2016?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Business trends and technology enablers

  • The focus is shifting toward interactive multi-screen TV service profitability and engagement

The next wave of audience engagement will combine multi-form content with ecommerce

  • Pressure to explore new revenue streams lays the foundation for embracing a content activation path
  • Content activation platforms provide new recurring revenue streams
  • The choice between fully automated and semi-manual tagging platforms is key

A unified workflow supports smarter monetization and cost control

  • Cost-effective time to market is the need of the hour, pushing enterprises toward an integrated workflow
  • Silos and poor workflow orchestration create painful bottlenecks
  • Media enterprises switch to a modular, auto-scalable, tightly integrated media supply chain

Hyper-digital content owners to make crucial trade-off for controlling the entire audience experience

  • Large premium media asset owners are increasingly building their own CDNs
  • Pure-play service providers will continue to dominate the market
  • Futuristic media enterprises will build their own CDNs to provide an uninterrupted, personalized audience experience


  • Methodology
  • Author

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