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Insights for Enterprise Decision-Makers

Enterprise Decision Maker Program | Ovum

Enterprise Decision- Maker Research

Digital transformation is at the top of the agenda across almost every industry sector. We provide detailed and data-backed research into the development and adoption of new technologies and the trends driving transformation around the world. For business and IT leaders, We provide insight into major disruptive technology trends, coupled with a deep understanding of industry specific drivers and business processes, to assist in creating a robust business technology strategy.

Our research helps enterprises to design the appropriate architectures and roadmaps to exploit these technologies, and the detailed information required to select the most appropriate solutions, services, and suppliers. Finally, our service helps clients with the deployment of these solutions and the management of their IT portfolio, in order to maximize the business value of their investments.

Latest research

Analyst opinion

  • Consumer Service Provider, Enterprise Vendor, Enterprise Ser...

    Insurers need to define a clear roadmap when choosing their smart home tech partners

    By Mariana Zamoszczyk 28 Apr 2017

    Many insurance companies are entering the smart home space without defining a clear strategy, keeping important issues such as interoperability low on their list of priorities.

  • Enterprise Vendor, Enterprise Decision-Maker

    It is time to break through the glass and tackle more transformational approaches to CRM in higher education

    By Nicole Engelbert 28 Apr 2017

    Over the past five years, colleges and universities globally – with hot spots in the US, UK, and Australia – have made significant investments in constituent relationship management (CRM) solutions to support a myriad of institutional functions.

  • Enterprise Service Provider, Enterprise Decision-Maker

    Telstra boosts international brand recognition

    By Clement Teo 24 Apr 2017

    Telstra's branding efforts among B2B decision-makers in the international market have made great strides. Its international brand recognition grew, underpinned by a simpler go-to-market products and services strategy.

  • Enterprise Service Provider, Enterprise Decision-Maker

    Proposed US visa changes poised to create near-term skills imbalance

    By Hansa Iyengar 20 Apr 2017

    On April 18, US President Donald Trump signed an executive order that calls for a reform of the existing temporary work visa (H1B and L1) system. This proposal intends to curtail the tendency of US businesses of replacing US employees with foreign labor.

  • Enterprise Vendor, Enterprise Decision-Maker

    Avoiding robotic responses across citizen contact channels

    By Chris Pennell 20 Apr 2017

    An increasing number of cities are turning to automation and AI tools to enhance citizen-facing contact services to improve citizen experiences and overall citizen satisfaction.

  • Enterprise Service Provider, Enterprise Decision-Maker

    Accenture bolsters automation capability with Genfour acquisition

    By Miriam Deasy 18 Apr 2017

    Accenture announced the acquisition of UK-based Genfour, a pure-play automation service provider, on April 3, for an undisclosed sum. As a cross-platform systems integrator and deployment specialist of robotic process automation (RPA) and intelligent automation technologies, Genfour has experience in assessing, implementing, and managing automation solutions. This will strengthen Accenture's growing automation practice as customer demand continues to increase.

  • Enterprise Service Provider, Enterprise Decision-Maker

    Genpact acquires RAGE Frameworks to offer transformative BPO services

    By Hansa Iyengar 17 Apr 2017

    In March 2017, business process outsourcing (BPO) provider Genpact completed the acquisition of Massachusetts-based RAGE Frameworks, an artificial intelligence (AI)-based automation platform vendor, for an undisclosed sum.

  • Enterprise Vendor, Enterprise Service Provider, Service Prov...

    Irish hosting industry positions to capitalize on the UK's potential Brexit/GDPR disadvantage

    By Alan Rodger 13 Apr 2017

    Post-Brexit, the UK will be outside the umbrella provided by EU membership, in terms of automatic compliance with the GDPR. Gaining an equivalent umbrella to protect UK industries such as hosting looks likely to be challenging.

  • Consumer Service Provider, Enterprise Vendor, Service Provid...

    AI-powered digital assistants: friend or foe?

    By Eden Zoller 13 Apr 2017

    Before brands, service providers, and others commit to a digital assistant ecosystem, there are several complex issues they need to consider.

  • Enterprise Vendor, Enterprise Decision-Maker

    Salesforce makes a relatively big splash with Einstein

    By Tom Pringle 12 Apr 2017

    At its European analyst day in London, Salesforce focused on its recent product announcements surrounding Einstein, its foray into artificial intelligence (AI). Two things make Einstein particularly interesting: the platform approach, which creates the possibility of infusing AI into each of the vendor's cloud solutions; and what Salesforce believes are its differentiating features – its customers' large data volumes, and application integration.

  • Enterprise Service Provider, Enterprise Decision-Maker

    VMware's vCloud Air business will be acquired by OVH

    By Ian Brown 10 Apr 2017

    VMware has announced that OVH intends to acquire the VMware vCloud Air business. VMware will transition its US and European data centers to OVH, which already operates 26 data centers on four continents and has its own dark fiber network. OVH will operate the service as vCloud Air Powered by OVH.

  • Enterprise Vendor, Enterprise Decision-Maker

    The evolution of cloud computing adoption in 2017 will vary by market vertical, geography

    By Roy Illsley 10 Apr 2017

    The market for cloud computing can now best be described as "married with children" in terms of its evolution. Nearly all organizations have cloud strategies and are at various stages of migrating to the use of cloud-based services. Ovum's recent ICT Enterprise Insights (ICTEI) cloud survey for 2016/17 reveals that while past adoption has been similar across respondents, future adoption will vary by vertical or geography.

  • Enterprise Decision-Maker, Enterprise IT Strategy and Select...

    Strategies for Optimizing Online Commerce

    By Gilles Ubaghs 10 Apr 2017

    For retailers in today's highly competitive UK market, a strong digital presence that helps to meet consumer expectations and ultimately drive transactions is essential. Simply enabling online and mobile commerce is no longer enough; consumers now demand an improved experience that suits their rapidly shifting lifestyles and ways of interacting with retailers.

  • Consumer Service Provider, Enterprise Vendor, Enterprise Ser...

    Concerns around security and privacy continue to haunt the smart home market

    By Michael Philpott 07 Apr 2017

    The bad press around things going wrong, lack of security, and customer trust and privacy being abused is building a barrier to greater adoption of smart home technology, as two recent cases involving Google have demonstrated.

  • Enterprise Vendor, Enterprise Decision-Maker

    Early signs of digital transformation 2.0 at IBM InterConnect 2017

    By Michael Azoff 07 Apr 2017

    The next wave of technologies – artificial intelligence (AI), blockchain, and the cloud native paradigm, which can be named "digital transformation 2.0" – was in evidence at IBM InterConnect 2017. IBM has shrewdly positioned its future around these new technologies.

Meet the team


David Bannister

Analyst, Principal Analyst


David Bannister

Tim Jennings

Analyst, Chief Research Officer


Tim Jennings

Jeremy Cox

Analyst, Principal Analyst


Jeremy Cox

Have any questions? Speak to a specialist

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