Consumer adoption of digital content and entertainment is rapidly evolving, but monetizing them remains a major challenge for players across the value chain. New opportunities abound, but how do you know which ones are right for your organization?
Ovum’s powerful combination of market-tracking, forecasting, and analysis enable you to quantify and understand the broad range of consumer services and entertainment opportunities. Our expert analysts work with colleagues across the firm to get a full picture across the wider telecommunication, media and technology industries.
Consumer and Entertainment services enable:
Better understand your target markets
Determine which entertainment and consumer services market segments to prioritize using in depth market data and research. Analyze predicted changes in growth rates for devices and services to separate hype from reality.
Drive innovation in your company
Develop compelling products and services based on consumer behavior data, market trackers, and services provider benchmarks. Understand how new technologies will create new markets and enable new business models that impact existing markets.
Optimize your go-to-market initiatives
Stay ahead of the competition, by understanding where and how new entrants, service providers and established vendors are launching new products and services. Determine when to compete, partner or co-exist.