World TV Information Service is the most complete multi-screen market tracking and forecasting tool available, covering traditional TV, OTT video, broadband and devices. It provides metrics for 161 countries, in both advanced and emerging markets, including unrivalled coverage of growth markets in Africa.
Five year forecasts are included for TV, OTT video, devices and broadband and historical TV Operator subscriptions by quarter for 700 TV operators in 149 markets from the year 2000. It also incorporates time-saving “hot issue” dashboards highlighting big picture trends, tools providing comparison tables and rankings, and country deep dives drawing together metrics from across multiple datasets.
Designed to help content owners, vendors and service providers succeed in a multi-screen world, it provides them with the data they need to optimize their multiscreen strategies across both traditional and OTT channels in different markets. Use WTVIS to:
- Rank and compare markets to identify those that provide the greatest opportunity in terms of total revenue, and assess which will be the dominant access models.Compare and identify country markets where OTT Video or Smart TV are forecast to have the greatest impact.
- Quantify all TV, video and advertising spend by country and understand how money is made and where it goes in each market.
- Understand the future dynamics and growth potential of traditional TV by technology and business model.
- Identify the greatest threat of disruption in all of your markets.