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The mobile market data benchmark

M034_World Cellular Information_ Service_Ovum

Launched in 1995, World Cellular Information Service (WCIS) has become the mobile market data benchmark for service providers and vendors across the globe. It provides historical and five-year forecast data for subscriptions, market share, and penetration for every operator, every network and every country market.

Forecaster includes datasets that offer detailed insight into operator and network KPIs, licenses and spectrum auctions, ownership and investments, and handsets. With data sourced from network owners, or modelled by our in-house forecasting and analyst teams, it delivers the most comprehensive view of the market through an advanced online interface. The tool enables players to size and segment their markets, identify trends, understand market behaviour, and act on competitive threats.  

Use Forecaster to:

  • Understand the size and rate of growth of every country market, technology, operator, and network.
  • Assess the performance of networks, operators, and payment models to evaluate the health of each player and the tactics to succeed in each market.
  • Identify which operators have acquired which licenses in each country market, including the spectrum and price paid.
  • Assess service provider reach, scale, growth, and strategy across their global network portfolio.

Latest research

Analyst opinion

Meet the team


Julian Bright

Analyst, Senior Analyst


Julian Bright

Julian specializes in

  • Service Provider

+32 years experience


Ian Brown

Analyst, Senior Analyst, Network Transformation and Cloud


Ian Brown

Ian specializes in

  • IT

+32 years experience


Nicole McCormick

Analyst, Practice Leader, Broadband and Multiplay


Nicole McCormick

Nicole specializes in

  • Service Provider
  • Asia Mobile/Fixed Telecoms Markets
  • Fixed and Mobile Broadband Access

+22 years experience

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

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