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Identify new revenue opportunities in key industry verticals

Retail growth score

Ovum’s Enterprise Verticals research service takes market intelligence to a higher level by going beyond technology, country, and target company size to providing insight on your industry verticals.  While mega-trends such as mobility, IoT, cloud, security, etc. affect all industries to some extent, enterprises face market, product, regulatory and competitive challenges that are unique to their particular vertical.

Market research by verticals enables your enterprise to assess new market opportunities, prioritize target market segments and develop go-to-market initiatives tailored to specific high potential verticals. 

How Ovum can help you:

Better understanding of your target verticals

Ovum’s vertical market intelligence enables better understanding of how digital transformation and emerging technologies are affecting the specific industries that your company targets. 

Maximize your market impact

In each vertical, position your company for success with knowledge of exactly what is driving the IT investment agendas of that specific vertical.

Stay ahead of the competition

Vertical specific market intelligence enables your company to Identify how new entrants and new models of commerce are disrupting the market, and which will succeed.  

Latest research

Analyst opinion

Meet the team


David James

Analyst, Practice Leader, Wholesale Telecoms


David James

Ian Watt

Consultant, Principal Consultant


Ian Watt

Mike Sapien

Analyst, Chief Analyst, Enterprise Services


Mike Sapien

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

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