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Providing breadth, depth and detail on ICT buyer investment priorities

ICT Enterprise Insights is an interactive interface which provides access to the results of the largest annual global survey of ICT decision-makers.

Drawing on the opinion of more than 6,650 respondents from 62 countries in 14 major industries, this data tool enables users to identify variances in demand across market segments and to adjust go-to-market messaging accordingly.

 

Target your industry segment by segment
Apply industry specific insight to gain a detailed understanding of the unique spending plans in each industry

 

Refine your marketing message
Gain insight into the technology requirements, drivers and investment priorities in each industry and country segment to ensure your messaging resonates

 

Develop your product strategy
Understand the principal IT and business drivers and planned changes in ICT spending over time, to ensure that your product portfolio continues to meet market demand.

 

Enhance your sales pitching and planning
ICT Enterprise Insights delivers actionable sales intelligence to enable you to plan effectively, educate your team, and accelerate your sales process

 

What's included

Target your industry segment by segment

ICT Segmentation 3

 

Apply industry specific insight to gain a detailed understanding of the unique spending plans in each industry

 

  • Identify the top 3 IT projects in each industry by segment 

 

  • Determine the most important industry specific business challenges and drivers for investment

 

  • Understand spending plans by enterprise business area in each industry

Refine your marketing message

Gain insight into the technology requirements, drivers and investment priorities in each industry and country segment to ensure your messaging resonates

 

  • Understand the most important business and IT drivers for each  geography and industry

 

  • Determine the hot industry topics driving ICT investment in 2018

 

  • Hone your message to match the demand, approach and maturity for each segment

 

Marketing message

Develop your product strategy

Product strategy

Understand the principal IT and business drivers and planned changes in ICT spending over time, to ensure that your product portfolio continues to meet market demand.

 

  • Discover the current and planned levels of investment by technology area

 

  • Understand the scale of new ICT investments to determine future shifts in market share

 

  • Understand market driver, pain points, and adoption timescales

 

Enhance your sales pitching and planning

ICT Enterprise Insights delivers actionable sales intelligence to enable you to plan effectively, educate your team, and accelerate your sales process

 

  • Align your sales force to the geographies and vertical markets with the highest spending growth

 

  • Educate your sales team on the most important business drivers and investment priorities

 

  • Understand institution maturity levels by industry, country, and size

 

Sales planning

 


Access to ICT Enterprise Insights will allow you to:

  • Develop your product strategy and roadmap

 

  • Segment the market by country, industry, and target company size

 

  • Identify new revenue opportunities

 

  • Assess your competitors

 

  • Refine your marketing message

 

  • Target a specific vertical

 

  • Align your sales team to the highest potential market segments

 


ICT Enterprise Insights provides perspectives on critical aspects of ICT decision-making such as:

  • ICT budget composition and trends

 

  • Business and technology drivers

 

  • Industry hot topics and investment priorities

 

  • Investment approach by technology

 

  • Adoption of artificial intelligence

 

  • SaaS deployment by industry function

 

  • Shift in workloads to the cloud for SaaS and IaaS/PaaS

 

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

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