Rapid change in consumer behaviour and growing expectations for an always on omni-channel experience is forcing service providers to improve customer experience across every customer touch point and develop new services at an ever faster rate. In a hyper competitive market the stakes are high and the consumer is firmly in charge. Reliable customer insight on the critical aspects of consumer demand is vital.
Ovum’s Digital Consumer Insights service is founded on a series of surveys undertaken through the year delivering topical and geographical depth on emerging trends across the media and communications markets.
This service will enable you to better:
- Understand consumers
- Assess your competitors
- Validate product strategy
- Evaluate market entry
Contact us to learn more about the 2017 program and its coverage. We offer a range of deliverables from survey data and expert analysis to custom workshops.