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A powerful blend of consumer insight and expert analysis


Rapid change in consumer behaviour and growing expectations for an always on omni-channel experience is forcing service providers to improve customer experience across every customer touch point and develop new services at an ever faster rate. In a hyper competitive market the stakes are high and the consumer is firmly in charge. Reliable customer insight on the critical aspects of consumer demand is vital.

Ovum’s Digital Consumer Insights service is founded on a series of surveys undertaken through the year delivering topical and geographical depth on emerging trends across the media and communications markets.

This service will enable you to better:

  •  Understand consumers
  • Assess your competitors
  • Validate product strategy
  • Evaluate market entry

Contact us to learn more about the 2017 program and its coverage. We offer a range of deliverables from survey data and expert analysis to custom workshops.

Latest research

Analyst opinion

  • ICT Enterprise Insights

    How far have enterprises come on the path to digital transformation?

    By Daniel Mayo 20 Dec 2017

    Where are enterprises really in their path to digital transformation? To evaluate this, Ovum’s ICT Enterprise Insights 2017/18 program, a primary study published this month of more than 6,300 enterprises globally asked senior ICT executives to rate how far their organization has progressed across a series of business and IT initiatives to support the digital transformation agenda.

  • ICT Enterprise Insights

    ICT Enterprise Insights: Artificial Intelligence

    By Daniel Mayo 06 Dec 2017

    ICT Enterprise Insights looked at the adoption lifecycle for artificial intelligence within each main business function or system for each industry, showing the top three areas where enterprises are most intent on deploying artificial intelligence.

  • ICT Enterprise Insights

    ICT Enterprise Insights: Digital Transformation

    By Daniel Mayo 01 Dec 2017

    Ovum ICT Enterprise Insights evaluated enterprises’ readiness for digitaltransformation and their ICT investment priorities and strategies for 2018.Our findings are based on interviews with 6,300+ senior ICT decision-makers across 60+ countries in 3Q17 and 4Q17.

  • ICT Spending and Contracts, ICT Enterprise Insights

    Banking ICT Spending Predictor

    By Daniel Mayo 05 Jul 2017

    Get a unique understanding of the concerns, the goals and the spending intentions of the CIOs, IT directors and CTOs at the world's 1,000 largest retail banks

  • ICT Spending and Contracts, ICT Enterprise Insights

    ICT Spend Insights Infographic

    07 Mar 2017

    Ovum’s ICT Spending Predictor delivers individual ICT spend profiles for 60,000 enterprises globally.

  • ICT Enterprise Insights

    Retail banking and payments 2017

    By Kieran Hines 06 Feb 2017

    Highlights from Ovum's 2017 ICT Enterprise Insights survey: IT investment plans and attitudes to the Fintech ecosystem.

    Topic Payments IoT

  • Enterprise IT Strategy and Selection, Enterprise Decision Ma...

    The impact of IoT on the P&C Insurance industry

    By Charles Juniper 06 Feb 2017

    Highlights from Ovum's 2017 ICT Enterprise Insights survey: IT investment plans and attitudes

    Topic IoT Payments

  • ICT Enterprise Insights, Enterprise Services, Enterprise IT ...

    Helping SMEs Go Digital

    By Camille Mendler, Alexander Harrowell and Hwee-Xian Tan 30 Jan 2017

    Topic IoT Cloud

  • Enterprise IT Strategy and Selection, ICT Enterprise Insight...

    ICT Enterprise Insights 2017

    By Daniel Mayo 16 Dec 2016

    Ovum's ICT Enterprise Insights evaluated enterprise readiness for digital transformation and their ICT investment priorities and strategies for 2017.

Meet the team


Kevin Noonan

Analyst, Chief Analyst and Practice Leader for Public Sector


Kevin Noonan

Kevin specializes in

  • IT
  • Government (Federal, State and Local)
  • Strategy
  • Digital Transformation

+41 years experience


David Bannister

Analyst, Principal Analyst


David Bannister

Jeremy Cox

Analyst, Principal Analyst


Jeremy Cox

Jeremy specializes in

  • Innovation

+34 years experience

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

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