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A powerful blend of consumer insight and expert analysis


Rapid change in consumer behaviour and growing expectations for an always on omni-channel experience is forcing service providers to improve customer experience across every customer touch point and develop new services at an ever faster rate. In a hyper competitive market the stakes are high and the consumer is firmly in charge. Reliable customer insight on the critical aspects of consumer demand is vital.

Ovum’s Digital Consumer Insights service is founded on a series of surveys undertaken through the year delivering topical and geographical depth on emerging trends across the media and communications markets.

This service will enable you to better:

  •  Understand consumers
  • Assess your competitors
  • Validate product strategy
  • Evaluate market entry

Contact us to learn more about the 2017 program and its coverage. We offer a range of deliverables from survey data and expert analysis to custom workshops.

Latest research

Analyst opinion

Meet the team


David Kennedy

Analyst, Practice Leader, Asia-Pacific


David Kennedy

David specializes in

  • Digital Transformation

+25 years experience


Eden Zoller

Analyst, Principal Analyst, Smart Living


Eden Zoller

Eden specializes in

  • Service Provider
  • OTT
  • Process Automation and AI
  • Smart Home
  • Data Monetisation

+24 years experience


Pamela Clark-Dickson

Analyst, Practice Leader, Digital Communications and Social Networking, Consumer Services


Pamela Clark-Dickson

Pamela specializes in

  • Service Provider
  • Social Media
  • Telco Strategies: Europe

+22 years experience

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
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