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How do you know which markets offer the most potential for revenue growth, and which are already saturated? How do you discover why some businesses are gaining market share? And how do you give credence to cases for new products and minimize risk when launching them? Ovum can help.

With our analyst commentary and stakeholder workshops, we’ll help your business grow by enabling you to:

  • Find and validate market opportunities
  • Forecast markets and understand market share
  • Understand the competitive landscape
  • Get insight into what you need to do to gain a foothold


Our opportunity assessments are underpinned by a wealth of core market data and forecasts, to give you a unique perspective across telecoms, media and IT markets. We capture customized data to fulfil your bespoke needs. 


We cover: 

  • Market/segment opportunity sizing and forecasting
  • Analysis of trends driving the market
  • Business/product SWOT analysis
  • Competitor assessment including a market map and league table
  • Value chain analysis

Latest research

Analyst opinion

Relevant products


Go-to-Market Strategy

Understand our to remain relevant to you customers as they face new challenges.


Content Marketing

Raise awareness of your position in the market and build influence with stakeholders.


Sales Effectiveness

Empower your salesforce with insight into customer preferences and evolving spending patterns.

Meet the team


Lisa Huff

Analyst, Principal Analyst, Optical Components


Lisa Huff

Ken Landoline

Analyst, Principal Analyst, Customer Engagement


Ken Landoline

Ken specializes in

  • Voice Telephony
  • Customer Engagement

+31 years experience


Andrew Milroy

Consultant, Head of Consulting, APAC


Andrew Milroy

Andrew specializes in

  • IoT
  • Cloud
  • Digital Transformation
  • Service Provider Strategies
  • Consulting

+23 years experience

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8935

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

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