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Welcome to Ovum Consulting

Identify which approach best suits your organization’s specific challenges and answers the questions which are most important to you right now.


Where to play icon 80x80   What to deliver icon 80x80 v2    How to sell icon 80x80 v2

Where to Play 


What to Deliver


How to Sell

 Discover which market segments, geographies, and partners to prioritize.   Create compelling products, services and propositions.     Position your service to deliver growth.


Perhaps you want a better steer on where the best opportunities lie for your brand. Where to prioritize your efforts and which opportunities are most likely to bear fruit in the future. If so, you’ll probably be most interested in the Where to Play service.

You might already have a good idea of where the best opportunities are for your business but need a bit of help figuring out what it is your customers truly want, what your competitors are ignoring, and whether there are any gaps in your own organisation’s competencies. In which case the What to Deliver service will be most useful to you.

Looking for a comprehensive content marketing and lead generation service? Then check out our How to Sell service, which incorporates expertise from across the Informa Group to ensure that you go to market with the very best insights.

Finally, Quick Start are Ovum’s rapidly deployed and delivered methodologies – available across all of our service areas - which help our clients to quickly diagnose issues and begin the process for identifying and designing solutions.


How we've helped other businesses


I would like to express my deep appreciation for all your hard work and dedication during the last 2-3 months which led to a very successful event! We got great feedback both from sales teams and from customers.

The team was always on top of everything, in control and always thinking about the next step.

Yael Mednitzki EMEA Regional Marketing

Working with Ovum we were able to influence $3.9 million in pipeline opportunities by leveraging a custom white paper and webinar at MWC 2019 and speaking with prospects.

Cameron Jahn Product Marketing Director

Excellent professionalism and quality. Pitched at just the right level, and a good set of country data. We have all data in our online model now, and usage is soaring.

Public digital media provider

Great support on the whitepaper and webinar…awesome job… My great honor to have the opportunity to working with you all.

Global equipment and electronics manufacturer

The findings are very helpful and show a lot of expertise and thinking. Exactly what we asked for.

Global service provider

Excellent analysis and authoritative insight

Global service provider

Learn more about our consulting services

  • Are you operating in the right market segments?
  • Where should you be focusing for future growth?
  • What do you need to do to meet customer demands?
  • How can you outflank your competitors?
  • What message should you take to market?
  • How to identify and target the right prospects?

Related products

Target Suite

Target – ICT spending and contracts

Transform your sales and market effectiveness with an unrivaled source of prospect intelligence



Enhance your strategic decision-making with a tool that provides a complete view of the converging TMT market. Ovum Forecaster provides a single point of access to the most reliable in-depth forecasts, including comprehensive market data at a global, regional, and country level, as well as views by technology, company, and other critical metrics.


Service Provider Markets

High-speed broadband technologies are moving into a growth phase, but communication service providers are still searching for ways to win consumer minds and sustain profitability.

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

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