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About Matthew

UK

+6 years experience

matthew bailey
As part of Ovum’s Digital Media team, Matthew Bailey covers the global digital media sector, with a specific interest in digital media monetization strategies and ad-supported online video research.

His research interests are in mobile, social, and ad-supported online video. Matthew provides analysis of the key developments in content creation, vendor monetization strategies, and digital video advertising. He also writes on developments in digital publishing, social media, and video gaming.

 

Prior to joining Ovum in 2015, Matthew worked as a senior research analyst at MarketLine.

 

He holds a degree in English language and literature from the University of Leeds.

Analyst Articles

Articles by Matthew

  • Consumer and Entertainment Services

    Future TV Advertising Forum 2017: Addressable TV not a silver bullet in the fight against FAANG

    By Matthew Bailey 11 Dec 2017

    Addressable TV advertising may not be, or even need to be, the savior many TV stakeholders are hoping for.

  • Consumer and Entertainment Services

    Rise of a duopoly: Why YouTube and Facebook will take one in two AVOD dollars through 2022

    By Matthew Bailey 26 Oct 2017

    Understanding the implications of Google’s and Facebook's grip on the digital advertising market is crucial not just for broadcasters and direct AVOD competitors, but for publishers, content producers, and vendors looking to OTT video for growth.

  • Consumer and Entertainment Services

    Combining TV advertising and digital AVOD: Stakeholders still have a long way to go

    By Matthew Bailey 05 Oct 2017

    A key theme at this year's IBC event was digital's impact on all aspects of the broadcasting and TV industry. However, discussions on the show floor indicated that TV and digital advertising remain very much disconnected, at least for now.

  • Consumer and Entertainment Services

    Why TV broadcasters need not fear social video

    By Matthew Bailey 31 May 2017

    While social media platforms platforms' movement into long-form, ad-supported content deals marks further movement into the space of traditional-TV and premium-OTT video players, broadcasters need not fear them.

  • Consumer and Entertainment Services

    Why TV broadcasters need not fear social video

    By Matthew Bailey 31 May 2017

    While social media platforms platforms' movement into long-form, ad-supported content deals marks further movement into the space of traditional-TV and premium-OTT video players, broadcasters need not fear them.

  • Consumer and Entertainment Services, IT, Service Provider Te...

    Google's UK woes and the future of digital advertising

    By Matthew Bailey 23 Mar 2017

    Google has been quick to respond – and offer a rare apology – to a significant number of high-profile advertisers in the UK in the wake of revelations that brands had unwittingly been aligned with questionable and offensive content on its platforms, particularly YouTube. How this episode plays out will not just impact Google, but also players across the entire digital media and ad ecosystem, and not just in the UK.

  • Consumer and Entertainment Services, IT, Service Provider Te...

    Google's UK woes and the future of digital advertising

    By Matthew Bailey 23 Mar 2017

    Google has been quick to respond – and offer a rare apology – to a significant number of high-profile advertisers in the UK in the wake of revelations that brands had unwittingly been aligned with questionable and offensive content on its platforms, particularly YouTube. How this episode plays out will not just impact Google, but also players across the entire digital media and ad ecosystem, and not just in the UK.

  • Consumer and Entertainment Services, IT, Service Provider Te...

    Google's UK woes and the future of digital advertising

    By Matthew Bailey 23 Mar 2017

    Google has been quick to respond – and offer a rare apology – to a significant number of high-profile advertisers in the UK in the wake of revelations that brands had unwittingly been aligned with questionable and offensive content on its platforms, particularly YouTube. How this episode plays out will not just impact Google, but also players across the entire digital media and ad ecosystem, and not just in the UK.

  • Consumer and Entertainment Services, IT, Service Provider Te...

    Google's UK woes and the future of digital advertising

    By Matthew Bailey 23 Mar 2017

    Google has been quick to respond – and offer a rare apology – to a significant number of high-profile advertisers in the UK in the wake of revelations that brands had unwittingly been aligned with questionable and offensive content on its platforms, particularly YouTube. How this episode plays out will not just impact Google, but also players across the entire digital media and ad ecosystem, and not just in the UK.

  • Consumer and Entertainment Services

    Google's UK woes and the future of digital advertising

    By Matthew Bailey 23 Mar 2017

    Google has been quick to respond – and offer a rare apology – to a significant number of high-profile advertisers in the UK in the wake of revelations that brands had unwittingly been aligned with questionable and offensive content on its platforms, particularly YouTube. However, although Google has announced steps to rectify the situation, the furor is far from over. How this episode plays out will not just impact Google, but also players across the entire digital media and ad ecosystem, and not just in the UK.

  • Consumer and Entertainment Services

    YouTube TV represents more an opportunity than a threat for TV players

    By Matthew Bailey 03 Mar 2017

    Although incumbent TV players may see YouTube TV and other online players moving into the TV space as a threat, Ovum believes that digital and mobile video, and TV advertising, will continue to complement each other over the coming years.

  • Consumer and Entertainment Services

    YouTube TV represents more an opportunity than a threat for TV players

    By Matthew Bailey 03 Mar 2017

    Although incumbent TV players may see YouTube TV and other online players moving into the TV space as a threat, Ovum believes that digital and mobile video, and TV advertising, will continue to complement each other over the coming years.

  • Consumer and Entertainment Services

    YouTube ditches unskippable 30-second ads to boost mobile engagement

    By Matthew Bailey 21 Feb 2017

    YouTube has announced that, as of 2018, it will no longer serve 30-second unskippable ads. This is a smart move because competition for video ad dollars and consumer engagement will intensify over the coming years, especially on mobile devices.

  • Consumer and Entertainment Services

    YouTube ditches unskippable 30-second ads to boost mobile engagement

    By Matthew Bailey 21 Feb 2017

    YouTube has announced that, as of 2018, it will no longer serve 30-second unskippable ads. This is a smart move because competition for video ad dollars and consumer engagement will intensify over the coming years, especially on mobile devices.

  • Service Provider Technology, IT, Consumer and Entertainment ...

    Why Twitter is wrong about the future of mobile video advertising

    By Matthew Bailey 01 Feb 2017

    Dynamic growth in mobile video internet advertising revenue over the next five years will drive total global video internet advertising revenue to just under $50bn in 2021, opening up key revenue opportunities for social and mobile platform owners.