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About Mai

UK

+8 years experience

Mai-Barakat
As a senior research analyst for the MENA region, Mai Barakat manages Ovum’s internal research programs for telecoms clients. She uses her specialist knowledge of competitive market intelligence, market research and customer insights to help clients in their decision-making for strategic planning and business development.

Mai is responsible for providing our clients with yearly market updates that provide country operational and financial analysis. Also, she produces cases studies and strategies detailing a new service or product launches which highlight key telecom industry trends, i.e, music download services, mobile advertising and CEM strategies.

In her role, Mai manages and undertakes research to deliver a products and services tracker which focuses on local launches and go-to-market strategies, including business model, target market and detail of vendor.

Analyst Articles

Articles by Mai