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Principal Analyst
UK
+17 years experience
Guillermo brings 14 years’ experience to his work in analyzing the global mobile media sector.
He joined Ovum in 2014, and has provided expertise to our clients in the areas of mobile payments, advertising, and network APIs.
Prior to becoming an analyst, Guillermo had a successful career in business and current-affairs journalism, working as a newspaper reporter in Central America and a foreign correspondent in Mexico City.
Consumer and Entertainment Services
By Guillermo Escofet 17 Jul 2019
5G promises to open new, exciting possibilities for the kinds of media services that can be delivered over mobile networks, including virtual-reality experiences, multiplayer video-game streaming, and high-definition live broadcasting of big events.
Consumer and Entertainment Services
By Guillermo Escofet 15 Apr 2019
While US regulators dither, Europe is leading the way in imposing limits on the huge wealth and power accumulated by the Silicon Valley giants Google, Apple, Facebook, and Amazon (GAFA).
Consumer and Entertainment Services
By Guillermo Escofet 01 Aug 2018
The record-breaking antitrust fine recently imposed by the EU on Google shows how much the regulatory climate has changed for the big digital platforms – from promoting the consumer benefits of start-ups to feeling that the big four "GAFA" giants have become far too powerful.
Consumer and Entertainment Services
By Guillermo Escofet 16 May 2018
Mobile apps have become the new internet, absorbing most of consumers' digital time. With smartphone addiction now a hot topic of discussion, Google, and others like it, must fear a consumer and regulatory backlash if things are left unchecked.
Consumer and Entertainment Services
By Guillermo Escofet 13 Mar 2018
Augmented reality that requires smart glasses or specialized headsets is still far from becoming a mass-market reality. On smartphones, however, it has already reached the masses via the likes of Snapchat’s face filters and monster-hunting game Pokemon Go.
Consumer and Entertainment Services
By Guillermo Escofet 11 Jan 2018
Whereas once mobile games were seen as the poor relatives of the videogame world, they are now its main and fastest-growing source of revenue.
Consumer and Entertainment Services, Service Provider Market...
By Guillermo Escofet 04 Oct 2017
Despite persistent barriers stemming from regulation and business models, the carrier billing market has gone from stagnation five years ago to renewed growth.
Consumer and Entertainment Services
By Guillermo Escofet 03 May 2017
Many commentators have been sounding the death knells recently for native apps. But such talk is premature. Here's why.
Consumer and Entertainment Services
By Guillermo Escofet 01 Mar 2017
App forecasts recently published by Ovum predict that in-app ad revenue will next year overtake end-user spending on in-app purchases and paid downloads. But end-user spend will continue dominating revenue for mobile games and the Apple App Store.
Ovum
17 Jul 2019
Ovum
30 Apr 2019
Ovum
25 Apr 2019
Ovum
25 Apr 2019
Ovum
16 Apr 2019
Ovum
11 Jan 2019
Ovum
30 Nov 2018
Ovum
17 Sep 2018
Ovum
12 Sep 2018
Ovum
21 Aug 2018
Ovum
06 Aug 2018
Ovum
22 May 2018
Ovum
15 May 2018
Ovum
05 Apr 2018
Ovum
22 Dec 2017
