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How do you segment your markets at a level granular enough to make a difference in your go-to-market initiatives? How do you rank order your targets? And how do you know how much potential large organization business you’re getting?

With Ovum, you no longer need to rely on instinct alone to answer these questions – instead, you can use our data to determine how best to deploy your sales resources.


We’ll help you:

  • Increase revenue through better market intelligence and go-to-market approaches
  • Better position your messaging with more granular market segmentation
  • Determine your ‘share of wallet’
  • Optimally deploy your sales reps, managers, sales engineers and field marketers across regions, verticals and size


We offer:

  • Enterprise insights with the largest annual global survey of ICT decision-makers
  • Spending predictions – our spending profiles identify who has the biggest ICT budgets
  • ICT services contract analytics – get analysis of 25,000 IT services contracts
  • ICT sales analytics covering 850,000 company records across the globe

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
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