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Leverage technology

Product strategy_M034_Ovum

From AI to smart home, from customer experience software to blockchain, exciting things are happening in technology. We will help your organization take advantage of them when you build and roll out new products.

Our comprehensive and integrated data, combined with analyst expertise, keeps product strategists informed. Furthermore, it helps you make decisions about applying the right technologies for your business.

You can:

  • Stay abreast of product innovation, competitors and disruptors
  • Get ideas for new products and new sources of revenue
  • Position your products to fit market needs
  • Benefit from help with choosing the right technologies for your business, and developing and launching new products and services


Why Ovum product strategy

As well as offering extensive data on company spending, we develop product strategies for the world’s leading global technology, media, service provider and digital firms.

Our analysts offer unique expertise insight and data into digital services and connectivity, with deep understanding of digital transformation in key industries including: education, finance, media, telco, retail, devices and public sector.

Relevant products


Enterprise Service Provider

Establish a coherent strategy while building, running, and scaling a profitable B2B business


Service Provider Markets

High-speed broadband technologies are moving into a growth phase, but communication service providers are still searching for ways to win consumer minds and sustain profitability.

Latest research

Analyst opinion

  • Enterprise Decision-Maker, Enterprise IT Strategy and Select...

    Fast-Forward to Omni-channel Management

    14 Feb 2017

    Core principles, best practices, and guidance for faster development of Omni-channel Management with two reference cases: (1) D+M Omni-channel Management implementation in the audio consumer product industry, (2) Vodafone & Huawei TM Forum Catalyst project for telecommunications Omni-channel Management.

  • Enterprise Vendor, Enterprise Service Provider, Enterprise D...

    IoT projects need strong ROI business cases

    By Michael Azoff 13 Feb 2017

    The Internet of Things (IoT) needs a standard, everyone agrees on that, but the reality is that there are simply too many players vying for their standard to dominate, and the result is the highly fragmented market we currently face. Despite this handicap, the case for IoT projects is often good: many organizations plunging in are saving millions of dollars, or creating new opportunities and revenue streams.

  • Service Provider Markets

    Satellite announcements confirm the importance of wholesale service models

    By Catherine Haslam 10 Feb 2017

    January 2017 service announcements demonstrate the increasing importance of the latest satellite technology in helping wholesalers meet the needs set by next-generation services and reinforce wholesale’s vital role for rural broadband rollout.

  • Consumer Service Provider, Service Provider Markets

    Chinese firms cause a stir in the mapping world

    By Neha Dharia 10 Feb 2017

    Recently, two major announcements in the mapping world have come from China, both with global implications.

  • Enterprise Service Provider, Enterprise Vendor, Enterprise D...

    In IoT, 2017 will be the year of LPWA

    By Alexandra Rehak 09 Feb 2017

    One of the most important IoT developments in 2017 will be the first commercial deployments of new licensed spectrum LPWA technologies NB-IoT and LTE-MTC Cat M1 (LTE-M).

  • Service Provider Technology, Service Provider Markets

    Data centers drive ICP capex up ~16% in 2016; this year's outlook good, but may bring regional shift

    By Matt Walker 08 Feb 2017

    Earnings for roughly 80% of the globe’s OTT/cloud-centric internet content providers (ICPs) are in, and overall growth is on track with Ovum’s late-2016 forecast. Looking to 2017, we expect ICP capex growth of over 10%, while telco capex will fall about 6%.

  • Service Provider Markets

    Is taxing OTT voice services the right step for the Jordanian market?

    By Tareq Masarweh 07 Feb 2017

    In a move that has grabbed the local media’s attention while sidelining net-neutrality principles, the Ministry of Telecommunications in Jordan said last week that it will let three local mobile operators, Zain, Orange, and Umniah, charge users extra fees for the use of VoIP applications.

  • Service Provider Markets

    Tata Communications takes stake in MVNE for advantage in global connectivity market

    By Catherine Haslam 06 Feb 2017

    Tata Communications acquires a 35% share of Teleena to become the MVNE’s largest shareholder. This brings together wholesale specialists from different backgrounds that combined are better placed to meet the global connectivity demands of customers.

  • Service Provider Markets

    Virgin’s launch in the UAE will spice up competition on the digital front

    By Tareq Masarweh 02 Feb 2017

    Emirates Integrated Telecommunications (EITC), the parent company of UAE telecoms operator du, has acquired a license from Virgin Group to operate Virgin Mobile-branded services in the country. Virgin Mobile will operate using du's network and infrastructure in the same way that du does but be run by a separate business unit under EITC.

  • Service Provider Markets

    EU lawmakers finally reach a compromise on wholesale roaming caps

    By Sarah McBride 02 Feb 2017

    On February 1, 2017, the European Parliament, EU Council, and European Commission (EC) finally reached a compromise on the reduction of wholesale roaming rates.

  • Service Provider Markets

    Czech regulator should make its mind up about the MVNO market

    By Luca Schiavoni 02 Feb 2017

    The Czech regulator is asking MNOs to lower the wholesale rates at which they are offering 4G to MVNOs. The CTU's statement gives MVNOs a powerful weapon when negotiating access; however, the regulator needs to address its worryingly contradictory view of the market.

  • Enterprise Service Provider, Enterprise Decision-Maker

    Operators don't understand SMEs' security needs because they don't understand security

    By Alexander Harrowell 01 Feb 2017

    Real security experts’ key recommendations could fit on the back of a Post-it note. Unfortunately, the telecoms and IT industry is determined to press dated and overpriced antivirus apps on SMEs and consumers alike. There is a better way.

  • Service Provider Markets

    Un-carrier Next: Tweaks to T-Mobile One could weaken ARPU, profitability

    By Kristin Paulin 30 Jan 2017

    T-Mobile’s first Un-carrier initiative of 2017, which it is calling Un-carrier Next, is to make further adjustments to its T-Mobile One postpaid service plan. The main adjustments are to eliminate the added taxes and fees and to add a $10 bill credit for each line that uses less than 2GB of data in a billing cycle.

  • Enterprise Service Provider, Enterprise Decision-Maker

    South Africa moves ahead with IoT

    By Adrian Ho 30 Jan 2017

    The spread of the Internet of Things has gathered pace as deployments globally have become larger for early-adopter industries and verticals. South Africa had an early start with IoT, but its experience has been limited mainly to security and vehicle tracking. However, signs show that industry and government are beginning to realize the potential, and there are emerging indicators of larger deployments, especially in smarter buildings, healthcare, and manufacturing.

  • ICT Enterprise Insights, Enterprise Service Provider, Enterp...

    Helping SMEs Go Digital

    By Camille Mendler, Alexander Harrowell and Hwee-Xian Tan 30 Jan 2017

    Topics IoT Cloud


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