skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Leverage technology

Product strategy_M034_Ovum

From AI to smart home, from customer experience software to blockchain, exciting things are happening in technology. We will help your organization take advantage of them when you build and roll out new products.

Our comprehensive and integrated data, combined with analyst expertise, keeps product strategists informed. Furthermore, it helps you make decisions about applying the right technologies for your business.

You can:

  • Stay abreast of product innovation, competitors and disruptors
  • Get ideas for new products and new sources of revenue
  • Position your products to fit market needs
  • Benefit from help with choosing the right technologies for your business, and developing and launching new products and services


Why Ovum product strategy

As well as offering extensive data on company spending, we develop product strategies for the world’s leading global technology, media, service provider and digital firms.

Our analysts offer unique expertise insight and data into digital services and connectivity, with deep understanding of digital transformation in key industries including: education, finance, media, telco, retail, devices and public sector.

Relevant products


Enterprise Services

Establish a coherent strategy while building, running, and scaling a profitable B2B business


Service Provider Markets

High-speed broadband technologies are moving into a growth phase, but communication service providers are still searching for ways to win consumer minds and sustain profitability.

Latest research

Analyst opinion

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now