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Leverage technology

Product strategy_M034_Ovum

From AI to smart home, from customer experience software to blockchain, exciting things are happening in technology. We will help your organization take advantage of them when you build and roll out new products.

Our comprehensive and integrated data, combined with analyst expertise, keeps product strategists informed. Furthermore, it helps you make decisions about applying the right technologies for your business.

You can:

  • Stay abreast of product innovation, competitors and disruptors
  • Get ideas for new products and new sources of revenue
  • Position your products to fit market needs
  • Benefit from help with choosing the right technologies for your business, and developing and launching new products and services


Why Ovum product strategy

As well as offering extensive data on company spending, we develop product strategies for the world’s leading global technology, media, service provider and digital firms.

Our analysts offer unique expertise insight and data into digital services and connectivity, with deep understanding of digital transformation in key industries including: education, finance, media, telco, retail, devices and public sector.

Relevant products


Service Provider Markets

High-speed broadband technologies are moving into a growth phase, but communication service providers are still searching for ways to win consumer minds and sustain profitability.


Enterprise Services

Latest research

Analyst opinion

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
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