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Putting your customers in the picture

Content marketing_M034_Ovum

As a technology vendor, you need to make sure your products and services look relevant to market demand and industry trends.

But how can you do this when your customers don’t know much about your offering? Or when they don’t understand how you can help them, and what differentiates you from other providers.

Content marketing can address these issues by:

  • Creating awareness of a new product or service and highlighting its value
  • Showing understanding of customers’ pain points
  • Bringing user benefits and ROI to the fore
  • Influencing buying decisions
  • Showing thought leadership in the market
  • Helping with lead generation flow


Why Ovum content marketing?

Thanks to our understanding of the provider/enterprise market, we know what messages will resonate. And our content marketing service offers:

  • Independent analysis, rather than being based on a vendor view
  • Credibility – it’s drawn from our research and market knowledge
  • Expert opinion – we have analysts across geographies and subjects
  • The Informa advantage – we can match messages to specific events and distribute collateral at those run by the Informa Group


Talk to us about your content marketing needs ahead of your next marketing campaign.

Relevant products


Enterprise Services

Latest research

Analyst opinion

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
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