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Spotting market opportunities


When you’re trying to validate and evidence market opportunities for your clients in technical, media and telecommunications, Ovum can help.

We can give you perceptive insights into the ICT trends spanning today’s technologies, industry sectors, country markets and individual enterprises.

Our team of leading analysts can share with you their deep understanding of emerging and key technologies.

Our insight is powered by surveys covering more than 6,500 enterprise decision-makers and data tracking contract activity, market spend and future spend growth.

And because our data is both broad and granular, it reveals spending at enterprise level and provides contract details.

Our unique strengths

Keep up to date | Ovum

Keep up to date

Our insight keeps pace with changes in the professional services and finance industries.
Anticipate Future Trends | Ovum

Anticipate future trends

We’ll ensure you’re aware of tomorrow’s challenges and give you an astute view on how to respond.
Get the whole picture | Ovum

Get the whole picture

Our analysts combine a technology and industry view of investment trends and priorities.
Keep pace | Ovum

Keep pace with the market

We can help you align your products and services to the market’s needs.
Make better decisions | Ovum

Make better decisions

You can trust our accurate data that’s more informed and granular than ever.
Benefit from our expertise | Ovum

Benefit from our expertise

We have in-depth knowledge of financial services, retail, public services, telecoms and media sectors.
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Relevant products


Cybersecurity Accelerator

The Cybersecurity Accelerator has been designed to help stakeholders across the cybersecurity landscape understand a complex market in transition. Wherever you play, it will arm you with a comprehensive set of data and research deliverables to help you make the critical decisions necessary to succeed.



Tractica’s unique use case driven approach to exploring and quantifying the opportunities for AI provides a robust basis for your decision-making in this fast-moving market.

Latest research

Analyst opinion

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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You can also contact your named/allocated Client Services Executive using their direct dial.
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