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Market knowledge, expert advice


Whether you’re looking to stay on top of key technology developments, position your solutions, segment your client base or engage with prospects, Ovum can help.

Our leading analysts have an in-depth understanding of emerging and key technologies, powered by surveys like ICT Enterprise Insights, covering over 6,500 enterprise decision makers.

You’ll have access to intelligence like our spending outlook which includes over 850,000 software and services sales records, as well as our guide to outsourcing contracts, IT Services Contacts Analytics.

We work across finance, healthcare, education, government and more, helping you with: 

  • Market assessment – identify the solutions with the best chance of success.
  • Sales – optimize conversion and help your sales people deliver compelling messages to prospects.
  • Client engagement – leverage the Ovum brand and analysts to accelerate engagement with clients. This could involve white papers, speaking engagements, webinars and on-going communications.

Relevant products


ICT Spending and Contracts

Revolutionise your sales planning and target identification with data on thousands of technology contracts and the ICT spend estimations for 60,000 organizations globally.


Digital Consumer Insights

Act on changing consumer attitudes to the adoption and consumption of digital services


Enterprise Decision-Maker

Our research helps enterprises to design the appropriate architectures and roadmaps to exploit these technologies, and the detailed information required to select the most appropriate solutions, services, and suppliers.

Latest research

Analyst opinion

  • Enterprise Vendor, Enterprise Decision-Maker

    Enterprise file sync and share comes of age

    By Richard Edwards 16 Mar 2017

    The enterprise file sync and share market has truly come of age, with products and solutions available to address a broad set of business requirements, user expectations, and IT constraints.

  • Enterprise Vendor, Enterprise Decision-Maker

    Banks' digital investment priorities start to shift from customer experience to engagement

    By Daniel Mayo 16 Mar 2017

    The 2016 banking reporting season saw a number of common themes. While cost efficiency remains a pervasive story for investors on the one hand, progress in digital banking remains the key story on the other.

  • Consumer Service Provider, Enterprise Vendor, Service Provid...

    MWC 2017: Video cements its role as a uniting force

    By Rob Gallagher 16 Mar 2017

    As predicted, Mobile World Congress marked a turning point for mobile video, in more ways than one. Here's our pick of the trends from the stage and the show floor.

  • Consumer Service Provider, Enterprise Vendor, Enterprise Ser...

    Intel goes deeper on autonomous cars with Mobileye acquisition

    By Francesco Radicati 15 Mar 2017

    Intel's purchase of Mobileye signals its intention to target the connected and autonomous car space, as it seeks a new area of business beyond the PC and smartphone segments.

  • Enterprise Service Provider, Enterprise Decision-Maker

    Verizon's Exponent – is it a bird or plane? No, it is a set of platforms

    By Mike Sapien 14 Mar 2017

    Verizon announced at Mobile World Congress 2017 what it calls its new technology and business venture, Exponent, which is set up in a new, independent business unit within Verizon. Exponent's target customers are global carriers that do not have the resources or capabilities to develop or build their own digital service platforms.

  • Service Provider Technology, Enterprise Vendor, Enterprise D...

    Security must take center stage as CSPs become DSPs

    By Adaora Okeleke 14 Mar 2017

    It has become necessary for many communications service providers (CSPs) to begin a transformation into digital service providers (DSPs). However, as CSPs embrace the increasingly connected environment required to support new services such as the Internet of Things (IoT) and capabilities such as virtualization, their once secure and proprietary network assets can become prone to malicious attacks.

  • Enterprise Vendor, Enterprise Decision-Maker

    Cisco relaunches its enterprise mobility management solution

    By Adam Holtby 13 Mar 2017

    Cisco has announced a relaunch of its enterprise mobility management (EMM) offering, Meraki Systems Manager, having focused on developing an EMM solution that is easier to configure and more intuitive to use.

  • Enterprise Vendor, Enterprise Decision-Maker

    Repair the data disconnect to gain a holistic view

    By Mila D'Antonio 10 Mar 2017

    The most effective engagement strategies are those that incorporate online and offline elements into a cohesive package that elicits a desired behavior from the consumer. To engage with accurate information and relevant communications at critical moments throughout the customer journey, enterprises must follow these three imperatives.

  • Enterprise Vendor, Service Provider Markets, Enterprise Deci...

    Personal email use in government cannot be curbed by technology alone

    By Paige Bartley 09 Mar 2017

    Use of personal email accounts to conduct business by government officials has become an increasingly controversial topic, particularly in the US, but the issue remains largely one of information management policy enforcement within organizations themselves.

  • Enterprise Vendor, Enterprise Decision-Maker

    Box reports record revenue and delivers on its promise to achieve positive cash flow

    By Richard Edwards 09 Mar 2017

    Box, a provider of cloud content management products and a "leader" in the Ovum Decision Matrix for Enterprise File Sync and Share, has reported record revenue for fiscal year 2017 and its first ever quarter of positive free cash flow.

  • Enterprise Service Provider, Enterprise Decision-Maker

    Service providers position themselves for the mobile workspace opportunity

    By Pauline Trotter 08 Mar 2017

    Mobile workspace investments are now being driven largely by the need for better collaboration in the workforce, the need to raise productivity across the business, the need to improve customer experience, and, ultimately, the need to drive competitive advantage.

  • Enterprise Vendor, Enterprise Decision-Maker

    Cloud applications level the playing field for SMEs

    By Tim Jennings 08 Mar 2017

    Modern cloud-delivered business applications are a good fit for organizations without large in-house IT departments, and bring the additional benefits of rapid deployment, standardized processes, and regular releases of new functionality.

  • Enterprise Vendor, Enterprise Decision-Maker

    UK government's digital strategy handicapped by Brexit

    By Chris Pennell 08 Mar 2017

    The UK government has launched its Digital Strategy, the third strategy since the start of 2017. As expected, the biggest focus is on closing the skills gap.

  • Enterprise Service Provider, Enterprise Vendor

    2017 Trends to Watch: Artificial Intelligence

    By Michael Azoff 08 Mar 2017

    Deep learning (DL) has dramatically improved the capability of artificial intelligence (AI) systems in recent years. We expect to see two main developments in 2017. First is the wider application of AI systems in various domains. Second are the new hardware accelerators due to appear in 2017 that are likely to further improve the algorithms.

    Topic AI IoT

  • Enterprise Service Provider

    Service providers position themselves for the mobile workspace opportunity

    By Pauline Trotter 08 Mar 2017

    It was no surprise that one of the things that stood out at MWC last week was the growing choice of suppliers offering enterprises the promise of a mobile workspace. But they certainly weren’t all talking about the same thing, and any observer starting to look at the available options could be forgiven for finding it a confusing picture.

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