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Introduction

Sky Brazil is the most successful example of a new breed of broadband providers. The company thrives by offering broadband in cities outside the big urban areas, and it is doing so using a TD-LTE network optimized for fixed broadband.

Highlights

  • Sky sells 4Mbps broadband plans at the same prices as other operators charge for 100Mbps plans in Sao Paulo, and still manages to fight for leadership in net additions in the cities where it has a network. This case study will analyze how the operator has accomplished this position in the market.

Features and Benefits

  • Examines the factors in Sky's decision to launch a broadband offer based on TD-LTE in the interior of Brazil.
  • Explains how Sky has spotted a market segment in the broadband market left unattended by the big players in Brazil.

Key questions answered

  • What are the results of Sky's strategy so far?
  • What's next for Sky?

Table of contents

Summary

  • In brief
  • Ovum view

Recommendations

  • Plan coverage and expansion carefully, and avoid simply following the crowd
  • Design a strategy that serves consumer and business segments
  • A well targeted market segment will pay the right price

Using TD-LTE to quickly deploy a broadband service

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment

Appendix

  • Methodology
  • Further reading
  • Author

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