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OverDrive, the industry leader in e-library services, was acquired by Japanese e-commerce company Rakuten in March 2015. With this acquisition Rakuten is now is well placed to challenge Amazon’s apparent dominance of the e-book market.


  • Rakuten now has a presence in two e-books markets where Amazon is not active: e-libraries and educational e-books.

Features and Benefits

  • Compares Rakuten's e-books strategy with Amazon's.
  • Identifies areas in which Rakuten has the advantage.

Key questions answered

  • What does Rakuten's acquisition of OverDrive mean for the e-books market?
  • How can Amazon respond to the threat from Rakuten?

Table of contents

Ovum view

  • Summary
  • Rakuten is the only global challenger to Amazon in the e-book market
  • For consumers, free library lending will compete with paid all-you-can-read services such as Kindle Unlimited
  • Amazon must capitalize on its device sales


  • Further reading
  • Author

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