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SD-WAN has become one of the hottest topics in the networking industry. A growing list of network providers is launching new offers almost daily. These offers have different service wraps, contract terms, availability timelines, packages, roadmaps, and special trial offers, which adds to the confusion for would-be enterprise buyers. But there are enterprises that are prepared to test, manage, and deploy their own SD-WAN instead of signing on with a provider. There seems to be room for a do-it-yourself (DIY) model in customer deployments of SD-WAN.


  • As service providers start to launch new SD-WAN services, many customers have decided to deploy these services without using a primary service provider. This short note explains some of the reasons for this.

Features and Benefits

  • Understand why some enterprises are deciding to go ahead without using a service provider for SD-WAN.
  • Learn about what this means for service providers.

Key questions answered

  • Why are enterprise customers deploying the new SD-WAN platforms without a service provider?
  • Will these early-adopter customers come back to a service provider later?

Table of contents

Ovum view

  • Summary
  • Early adopters want to know about technology and benefits
  • Vendors have promoted new SD-WAN services heavily
  • Why enterprises feel compelled to go DIY
  • The downside of the DIY approach
  • What this means to service providers


  • Further reading
  • Author

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