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This report returns to wholesale innovations identified and evaluated in previous years' Wholesale Innovation Analyzers to provide an update on their development, adoption, or withdrawal.


  • Determines how previously considered wholesale innovations fared compared with our original evaluations of their likely value, impact, uniqueness, market potential, and strategic synergy.

Features and Benefits

  • Learn how wholesalers have further developed a selection of highly rated innovative services and go-to-market strategies.
  • Discover how competitive wholesalers have responded to a variety of highly rated wholesale innovations.

Key questions answered

  • What further developments have wholesalers made to leading innovations?
  • Which wholesale innovations have been withdrawn from the market and why?

Table of contents


  • Introduction
  • Download 1: Wholesale Innovations Update 2016

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