Almost half of Asia’s smaller businesses are digitally illiterate – unable to keep up with the lightning pace of technological change or not using digital approaches to doing business, according to Ovum research. This is an urgent problem to solve because small and medium sized enterprises (SMEs) are Asia’s biggest employers and creators of jobs.
But who should SMEs turn to for help? Ovum believes that SMEs are a huge opportunity for digital service providers (DSPs) willing to listen to SMEs’ needs and take them by the hand.
The SME universe is vast: there are almost 3 billion SMEs (including micro, small and medium enterprises) in 15 key Asia markets (Australia, China, Hong Kong, India, Indonesia, Japan, Myanmar, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam). Together, they contribute between 35% and 60% of national GDP and play a pivotal role in driving a country’s economic health.
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