Internet of Things
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The adjacent fields of augmented reality (AR) and virtual reality (VR) seem likely to dominate 2016 hype – with high-end VR headsets finally shipping in the first half of this year, and the curtain potentially being pulled back on what Magic Leap is actually about in AR. While VR is much more of a media-friendly platform, it is AR that will ultimately have more devices, applications, and regular users.
While many people lump AR and VR together – mainly because of the very similar hardware that advanced AR seems to be adopting – their application areas are pretty much mutually exclusive (VR’s total immersion versus AR’s “overlaying” of the real world). It’s early days yet, with few marketplaces, few devices aside from cheap viewers, and very little prior art to work from. Despite this, as VR builds into a sizable market beyond the 2016 hype/early adoption phase, digital media firms should start to:
I look in depth at AR and VR technology and opportunities in AR or VR – where digital media firms should focus first (report ID: ME0002-000648).
AR or VR – where digital media firms should focus first, ME0002-000648 (February 2016)
Virtual Reality: Are We Poisoning the Well? ME0002-000598 (August 2015)
Innovation Primer: Virtual Reality, ME0002-000563 (March 2015)
Paul Jackson, Principal Analyst, Digital Media
Service Provider Markets
ByMike Roberts 01 Oct 2018
Verizon 5G Home is a milestone in the telecoms market because it is the first large-scale commercial launch of broadband services based on 5G technologies, albeit not on a fully standardized version of those technologies.
ByEvan Kirchheimer 26 Apr 2018
Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.
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