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Understanding what has gone wrong with communication service providers' cloud marketplaces highlights mistakes to avoid repeating as CSPs start to exploit the new B2B service possibilities of NFV.


  • Customer intimacy determines whether a cloud marketplace succeeds or fails. The ability to map to SMEs’ business needs is more important than the technology on offer.

Features and Benefits

  • Learn how cloud marketplace strategy has evolved in recent years, highlighting service providers including Amazon Web Services, Telstra, DTAG, and Singtel.
  • Uncover the pitfalls of launching a cloud marketplace from a commercial and technology perspective.

Key questions answered

  • What are the key mistakes that CSPs have made?
  • Which service providers demonstrate best practice?

Table of contents


  • In brief
  • Ovum view
  • Recommendations


  • Methodology
  • Further reading
  • Author

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