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Web Real-Time Communications (WebRTC) has gained momentum quickly, but the first version of the WebRTC standard has still not been finalized: Project members are yet to agree on key components such as identity, legal interception, and billing.


  • There are already numerous live, commercial WebRTC services and trials across multiple vertical industries and use cases (including telcos). There is a strong weighting towards video- and audio-conferencing for customer care, remote learning, and services for those working in the field.

Features and Benefits

  • Assesses whether WebRTC is a technology that could deliver benefits to certain businesses.
  • Identifies where to incorporate WebRTC into the business process.

Key questions answered

  • What is WebRTC and how can it provide value to my business?
  • How is WebRTC different to other forms of web-based communications services?
  • Are telcos engaging with WebRTC?
  • What are the main challenges that WebRTC faces in becoming a mainstream technology platform?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • The momentum behind WebRTC is growing
  • WebRTC is spreading across the value chain
  • Standards bodies and the wider industry support WebRTC
  • An unstable standard threatens commercial launches

Market dynamics

  • Video calls are low-hanging fruit for WebRTC
  • Business model and commercial strategy

WebRTC case studies

  • Telco: Telecom Italia
  • Telco: Deutsche Telekom
  • OTT: Translate Your World


  • Methodology
  • Further reading
  • Author

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