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With a depressed consumer market forecast, the wearables industry needs to focus on surging product demand through an entirely different target audience than simply consumers – it needs to tackle the enterprise.


  • The enterprise space makes a great untapped and uncrowded alternative for those vendors that can capture the largest share of the markets through multiyear contracts.
  • The driving forces behind enterprise adoption include healthcare insurance cost cuts, employee satisfaction, productivity data, and biometric security measures – all of which can be blended into existing or growing wearables solutions.
  • The sales volume for enterprises would be much lower than for consumers, with a 10/90 enterprise-to-consumer market split. However, with more renewable revenues, the enterprise business model could be more profitable in the long run.

Features and Benefits

  • Understand the wearables use cases in the enterprise.
  • Assesses the consumer and enterprise wearables markets.
  • Evaluate the issues on the regulatory horizon regarding health data and security measures.

Key questions answered

  • What can wearable devices provide to the enterprise?
  • In what ways can wearables vendors modify their current solutions for the enterprise customer?
  • What is the potential enterprise–consumer market split for wearables?
  • What wearable technologies are on the horizon that can be effectively utilized in the enterprise space?

Table of contents

Ovum view

  • Summary
  • Through targeting enterprises, wearables vendors trade small purchases with short timelines into multiyear buying processes
  • Security and health/productivity data will be of most value to enterprises
  • Vendors should transition to tailored and packaged hardware and software solutions for the enterprise


  • Further reading
  • Author

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