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This spreadsheet projects unit sales, installed base, and revenues for consumer wearable devices through 2021. The forecasts include breakdowns by device type (activity trackers, multipurpose devices, or smart clothing and accessories), smartness index, and region.


  • Ovum anticipates that the market will shift back to basic wearables of smartness index 1 from the end of 2016 to 2021, when they will contribute to 49% of sales.
  • Recent data from Ovum's new Wearable Devices Tracker has shown slight declines in activity tracker pricing due to increased commoditization and cheaper exports from Asian vendors.
  • Expected blended wearables average selling price (ASP) is down 8% in 2017 to $100. This number will drop further to $56 by 2021.

Features and Benefits

  • Sizes the wearables market by device type and by region.
  • Values the wearables market in terms of hardware revenues.
  • Evaluates the level of smartness of wearables over the next five years.

Key questions answered

  • What shape will the wearables market take in the next five years?
  • How will the adoption of high-end wearable devices grow in different regions?
  • How many wearable devices will be addressable by dedicated applications?
  • How does the average selling price of activity trackers vary by region?

Table of contents


  • Introduction
  • Download 1: Wearables Unit Sales, Installed Base, and Hardware Revenue Forecasts: 2016–21

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