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This spreadsheet projects unit sales, installed base, and revenues for consumer wearable devices through 2020. The forecasts include breakdowns by device type (activity trackers, multipurpose devices, or smart clothing and accessories), Smartness Index, and region.


  • Wearable device sales will grow from 61.0 million in 2015 to 277.3 million units by 2020, generating $18.3bn in hardware revenues.
  • The installed base of active wearable devices will reach 432 million in 2020, up from 75.5 million in 2015. Activity trackers will continue to dominate the market, representing nearly 56% of the installed base, followed by multipurpose devices (30%) and smart clothing (14%).

Features and Benefits

  • Sizes the wearables market by device type and by region.
  • Values the wearables market in terms of hardware revenues.
  • Evaluates the level of smartness of wearables over the next five years.

Key questions answered

  • What many wearables devices will be sold in the next five years and where?
  • What shape will the wearables market will take in the next five years?
  • How does the average selling price of activity trackers varies by region?

Table of contents


  • Introduction
  • Download 1: Wearables Unit Sales, Installed Base, and Hardware Revenue Forecasts: 2015–20

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