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A total of 27 wearable devices were launched from April 2018 to September 2018, a slight year-on-year decrease from 30 launches in 2Q17–3Q17.


  • The 3Q18 launch of the cellular-enabled Apple Watch 4 and the Samsung Galaxy Watch highlights the vendors' commitment to an autonomous smartwatch experience for general/multipurpose users as well as their focus on leveraging existing operator partnerships.
  • Vodafone launched two wearables in 3Q18 as part of its IoT-focused "V by Vodafone" initiative. The V-SOS Band and V-Kids Watch are targeted at seniors and kids, respectively, with salient use cases reliant on Vodafone data plans (e.g. SOS help and GPS tracking).
  • A key driver for the latest push towards smart feature integration for traditional watchmakers is the overwhelming success – and threat – of the Apple Watch.

Features and Benefits

  • Analyzes the key launches from a smartness, pricing, and use case perspective.
  • Assesses upcoming trends and players that can capitalize on them.

Key questions answered

  • Which key players are launching devices in the fashion, kids, and senior spaces?
  • What are the key year-on-year pricing, use case, and production trends in the industry?
  • What is the future of cellular connectivity for wearables?

Table of contents

Ovum view

  • Summary
  • Vendors and operators are ensuring cellular connectivity is here to stay
  • Watchmakers are increasingly including wearables in their product mixes
  • Solar power helps sustain battery life in outdoor wearables


  • Further reading
  • Author

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