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Tech and media companies have invested more than $7bn into VR and AR since 2010, both in terms of acquisitions and stakes in VR- or AR-related startups.


  • Apple has made a total of eight acquisitions in the VR/AR sector, while Samsung has made nine investments.

Features and Benefits

  • Evaluates TMT companies' investments and M&A strategies in the VR/AR sector.
  • Compare the strategies of different companies based on where they have invested or acquired, and how much.

Key questions answered

  • Who are the most active investors in the VR/AR space?
  • Which VR/AR startups have been the most successful in attracting investment?

Table of contents

Ovum view

  • Summary
  • Use cases for VR/AR expanding beyond gaming
  • Magic Leap's mega-rounds drive AR investment
  • How to spend it


  • Further reading
  • Author

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