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This new forecast sizes the market potential for virtual reality (VR) devices and content. It combines two previous Ovum forecasts: VR Content Revenue Forecast and VR Headset Unit Sales, Installed Base, and Hardware Revenue Forecasts.


  • Virtual reality (VR) has failed to take off to the extent that many initially predicted back in 2015–16. While current VR technology is impressive, its shortcomings have proved too serious for VR to fully emerge as a truly mainstream entertainment medium.
  • Despite the slow sales of VR headsets, the market for VR content is continuing to expand, albeit not at the explosive rates previously expected.

Features and Benefits

  • Provides a breakdown of the VR headset installed base by standalone VR, smartphone VR, and home VR devices.
  • Splits out total VR content revenue by VR gaming, VR video, and VR apps.

Key questions answered

  • Which regions lead in terms of VR installed base?
  • Which regions generate the biggest share of total VR content revenue?

Table of contents


  • Introduction
  • Download 1: VR Headset Installed Base and Content Revenue Forecast: 2019–24

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