skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Vodafone Italy has rethought its prepaid strategy to move away from “cheap and cheerful” voice-focused tariffs to a data-focused mobile broadband offering.

Highlights

  • By changing its pricing strategy, Vodafone Italy has made improvements on its prepaid KPIs. Therefore, it can give valuable insights to other operators looking to invigorate their prepaid strategy.

Features and Benefits

  • Reveals where Vodafone Italy has seen improvements in prepaid KPIs.
  • Analyzes how Vodafone Italy has re-focused its prepaid strategy around data.

Key questions answered

  • How can operators improve on prepaid KPIs?
  • What are the key components of a prepaid data-focused strategy?

Table of contents

Summary

  • In brief
  • Ovum view

Recommendations

  • Recommendations for Vodafone Italy
  • Recommendations for other providers

Improving on prepaid KPIs through data and tariff flexibility

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now