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Introduction

Vodafone is taking advantage of its extensive coverage across Africa to target the growing enterprise opportunity in the region.

Highlights

  • In Africa Vodafone is targeting the entire spectrum of enterprise customers, from SoHos through SMEs to large enterprises. Over the past 12 months the operator has made some significant gains and secured a number of new contracts.

Features and Benefits

  • Analyzes Vodafone's African strategy and services.
  • Outlines the services Vodafone is able to deliver to enterprise customers across Africa.

Key questions answered

  • What services does Vodafone currently offer across Africa?
  • What is Vodafone's current reach across the African market?
  • How will Vodafone's strategy for Africa evolve in the near future?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations for service providers
  • Recommendations for enterprises

Market status

  • The African enterprise opportunity

Vodafone’s enterprise strategy for Africa

  • Sell, build, and run
  • Market segmentation

Portfolio

  • Services
  • Access platforms

Customer service

  • Serving customers where they are located
  • Initiation
  • Run phase

Contracts

  • Key enterprise accounts

Market outlook

  • Network enhancements
  • Service integration
  • SMEs will gain in priority
  • Reaching further

Appendix

  • Methodology
  • Further reading
  • Author

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