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With VMware Cloud on AWS, the dominant player in enterprise virtualization is taking a pragmatic approach to its second attempt at a global hybrid cloud by partnering with the dominant public cloud.


  • Large enterprises are likely to adopt VMware Cloud on AWS in preference to its partners' less competitive clouds.
  • VMware partners will need to modify their cloud services strategies to take account of the AWS-powered cloud and to stay relevant to their customer base.

Features and Benefits

  • Assesses the market positioning of VMware Cloud on AWS and implications for enterprise customers.
  • Highlights the need for VMware partners to reassess their service portfolios to capitalize on this new hybrid cloud opportunity.

Key questions answered

  • What will VMware Cloud on AWS mean for enterprise customers?
  • Which IT services partners will benefit from the VMware hybrid cloud opportunity?

Table of contents

Ovum view

  • Summary
  • VMware has taken a pragmatic approach to its second attempt at a global hybrid cloud of its own
  • VMware's selling point to its existing customer base is seamless access to the benefits of cloud
  • As enterprise cloud consolidates around a few global players, service providers need to adapt to new opportunities


  • Further reading
  • Author

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