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Introduction

At a recent analyst event, VMware shared how the company's strategy, positioning, and go-to-market efforts are shifting, and a desire to own the employee experience is the catalyst.

Highlights

  • VMware is at an interesting inflection point. The company is currently most widely recognized as a provider of end-user computing (EUC) and virtualization capabilities, but its propositions are undergoing an interesting evolution. At a recent analyst event, VMware shared how the company's strategy, positioning, and go-to-market efforts are shifting, and a desire to own the employee experience is the catalyst.

Features and Benefits

  • Looks at how VMware is positioning Workspace ONE as not just an infrastructure management tool, but a platform that can support enterprises in improving the employee experience.
  • Assesses how Workspace ONE has evolved into a platform that offers more than just endpoint management. Security capabilities, application management, virtualization, mobile workflow development, automation, and analytics are some of the additional capabilities now offered by the solution.

Key questions answered

  • How and why is VMware's end-user computing strategy shifting?
  • How do VMware's solutions support businesses looking to digitize the workspace and support more mobile and flexible work approaches?
  • Why should providers of digital workspace and mobility services consider VMware an important partner?

Table of contents

Ovum view

  • Summary
  • Supporting businesses in delivering the digital workspace is an important growth objective for VMware
  • Service providers take note: VMware is introducing a dedicated customer success team
  • VMware's relationship with Microsoft may have improved, but when it comes to EUC the two companies are not yet best friends

Appendix

  • Further reading
  • Author

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