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Today's media enterprises are fast transforming into digital companies. Although complex rights and contract administration is a pain point, the real challenges are the silos within content enterprises.


  • Costly prerequisite infrastructure and poor integration with downstream technologies are core challenges for media enterprises in 2016.
  • A unified linear and nonlinear content workflow not only facilitates cost synergies but also improves multiscreen video services' reach and average revenue per digital user.

Features and Benefits

  • Assesses the benefits of the virtualization and orchestration of the entire content value chain in the complex multiscreen video services market.
  • Evaluates the key challenges and pain points faced by premium media asset owners in the connected devices monetization cycle.

Key questions answered

  • What is the key driver of multi-form content monetization and workflow orchestration in the digital media segment?
  • What is the first wave of digital transformation?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

The context

  • The transforming media market
  • A push for virtualization and orchestration of the content value chain

Major industry pain points relating to the content value chain

  • Traditional media asset management systems are associated with costly infrastructure and a lack of third-party integration capabilities
  • Legacy content systems with siloed design and no third-party integration hamper collaboration and new revenue streams

Increase digital transformation ROI with a single enterprise-wide solution

  • Virtualized content workflow reduces distribution costs and speeds up content production
  • Centralized data repositories are likely to yield 4% additional revenues and reduce media asset duplication


  • Enterprise-wide software to virtualize the content value chain
  • The fear of losing control of premium content accelerates hybrid cloud-based digital content workflows
  • Moving to a single enterprise-wide software solution pre-integrated with third-party legacy systems will drive real-time content monetization
  • It is not just about cost savings and operational efficiencies anymore, but also a faster go-to-market strategy


  • Author

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