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Introduction

This report contains profiles of the 12 major messaging apps and assesses each app’s video distribution strategy.

Highlights

  • Snapchat has placed video centrally in its strategy and as such makes for an excellent video partner.

Features and Benefits

  • Assesses video partnership potential for 12 messaging apps.
  • Compares video services, existing partnerships, monetization potential, and reach across 12 messaging apps.

Key questions answered

  • Which messaging apps have the most video partnership potential, and which have the least?
  • What are the apps with the most potential doing that those with the least are not?

Table of contents

Summary

  • Introduction
  • Video on Messaging Platforms: Snapchat has fully embraced video

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