skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This report analyzes and contextualizes Ovum's latest Digital Content and Services: Video Internet Advertising Forecast, 2016–21.

Highlights

  • Mobile video internet advertising revenue will grow at a CAGR of 22.9% between 2016 and 2021, more than double the CAGR of 8.8% for non-mobile video internet advertising. Non-mobile devices will, however, remain important – particularly in a multiscreen context.

Features and Benefits

  • Assesses the main drivers behind the rapid growth of the global video internet advertising market.
  • Provides an overview of the trajectory, and overall future value, of the global video internet advertising market.

Key questions answered

  • What factors are driving, and holding back, mobile video internet advertising revenue growth?
  • What impact is the growth in video internet advertising having on players across the TMT ecosystem?
  • What impact will the video internet advertising market have on the TV advertising sector?
  • What impact will both mature and emerging markets have on the trajectory of the global video internet advertising market?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Market status

  • Mobile will drive the total global market to almost $50bn in 2021, but other devices remain important
  • Video is already everywhere, but there is still room for growth
  • Mobile is key, but there is still work to do to maximize mobile video ad effectiveness

Market dynamics

  • Video internet advertising will complement, not replace, TV ads
  • Emerging markets offer growth, but mature markets offer much greater revenue
  • Native video and influencer marketing offer alternatives in response to ad-blocking

Market outlook

  • Publishers, platforms, ad tech players, and advertisers must continue to invest in mobile-specific video ad formats
  • Telcos and platform owners must tailor video ads to emerging markets
  • Telcos should take an active role in the mobile video ad market

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now