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Verizon is the leading US wireless operator by subscriptions. The company operates solely in the US and competes on a platform of “pay a premium for quality” with its pricing, but this strategy is being challenged by price competition in the market.


  • Verizon is acquiring AOL, which gives it an ad platform that will be used in launching the company’s mobile OTT video service this year. Verizon also launched slimmed-down TV bundles, called FiOS Custom TV. More personalization and lower price points can prove attractive, especially to younger users, who are more likely to cut the cord on traditional TV service.
  • Verizon won substantial AWS-3 spectrum licenses in the recent auction. Now it has at least 60MHz of AWS spectrum, covering 84% of the US population, compared with 55% before the auction.
  • Verizon is selectively migrating copper customers with a higher volume of calls to customer service to fiber, to improve customer satisfaction and cut costs. It also gives Verizon the opportunity to upsell users other FiOS products.

Features and Benefits

  • Analyzes Verizon’s financial position and ranking against major operator groups worldwide by several financial benchmarks, including total revenues and EBITDA margin.
  • Understand Verizon’s key performance indicators, including a look at Verizon’s subscriptions and ARPU as well as a comparison of market share among major players in the US market.
  • Understand the market dynamics for Verizon in both its wireless and wireline segments.
  • Evaluates Verizon’s strategic initiatives, including launching a mobile OTT video service, deploying SDN, and migrating copper customers to fiber.
  • Understand Verizon’s key products and services, including More Everything, Edge financing, Verizon Vehicle, and FiOS Custom TV.

Key questions answered

  • What are some of the major trends in the US market, and what is Verizon’s role in each?
  • How has Verizon been investing in the traditional and OTT video spaces recently?

Table of contents


  • Introduction
  • Download 1: Verizon Consumer Update, June 2015
  • Further reading

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