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Over the past several years, telcos have made significant investments in collecting and storing customer and OSS/BSS data, but little investment has gone into using the data for practical business applications. As a result, there is a great opportunity for telcos to use big-data analytics to drive major KPIs and improve customer loyalty.


  • More than 70% of telcos have invested in big-data analytics, but less than 20% of telcos have deployed analytics.

Features and Benefits

  • Understand the business use cases for big-data analytics.
  • Evaluates an industry use case of a telco that has deployed big-data analytics.

Key questions answered

  • Why are telco customers churning?
  • How can big-data analytics improve telco KPIs?
  • Which KPIs are crucial for telco customer loyalty?

Table of contents


  • Introduction
  • Download 1: Using Big Data Analytics To Manage Customer Churn and Loyalty KPIs
  • Further reading

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