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Broadband is the largest and fastest-growing telecoms segment in the US in 3Q18, while the pay-TV segment showed the slowest YoY growth. The mobile segment growth falls somewhere in between mobile and pay TV.


  • The US mobile landscape is in the midst of several changes. Cable operators are entering the US mobile segment, T-Mobile and Sprint are in the process of merging, and all major operators are getting ready to launch mobile 5G networks.
  • Fixed wireless deployments are growing in the US. This is due partly to fixed wireless broadband (FWB) proprietary and fixed LTE for rural CAF II customers, and partly to the beginning of fixed 5G deployments
  • Pay-TV providers are integrating OTT video services into their STBs, creating their own OTT services and TV Everywhere apps, and using M&A to fend off the threat from OTTs. Digital service providers have made adjustments to package offerings to widen their appeal, meanwhile programming costs have forced OTT streaming live TV service prices up.

Features and Benefits

  • Compare subscription counts of major US service providers and growth quarter on quarter and year on year for the mobile, broadband, and pay-TV segments.
  • Learn about market developments in the mobile, broadband, pay-TV, and digital services segments in the US.
  • Compare leading digital service providers on price and features.

Key questions answered

  • How do major US service providers rank in terms of total connections and total revenues in 3Q18?
  • What were subscriber market shares and year-on-year market share changes for major service providers in the mobile, broadband, and pay-TV operators in the US in 3Q18?
  • How do digital service providers in the US compare with each other?

Table of contents


  • Introduction
  • Download 1: US Market Update, December 2018

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