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This spreadsheet projects unit sales, installed base, device households, and users for TV devices for the 2014–19 period. Splits are provided by device type (regular vs. smart TV, including connected smart TV) and major regional and national markets.


  • The forecasts have been lowered significantly: -14% in total TV unit sales, -45% in smart TV unit sales, and -34% in smart TV installed base.

Features and Benefits

  • Projects TV and smart TV unit sales, installed base, device households, and active user trends across major markets
  • Offers insight into actively connected smart TVs

Key questions answered

  • How will TV and smart TV unit sales change in the next five years?
  • How will the installed base of TVs and smart TVs change in the next five years?
  • Of the installed base of smart TVs, how many will be connected to the Internet in the next five years?

Table of contents


  • Introduction
  • Download 1: TV Devices Forecast: Regular, Smart, and Connected TV, 2014–19

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